Stencils
Logo & Brochure
Concept
I created a logo and brochure for a client's wine packaging product line. First I flushed out and finalized the logo, then captured pictures of the product. The images were modified and formatted into the final brochure.
Tasks
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Create an original logo for their brand
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Capture, enhance, modify, & format product photography
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Coordination with team to stick to deadlines
Purpose
Because the product line had just finished the DFM stage, they wanted to start promoting it and find businesses to partner with. They needed a logo for their brand identity and a brochure to show on a tablet and in print.
Logo Creation
After some initial discussion, it was clear the client wanted something especially unique and sophisticated for their brand. I explored different options, and went with a boxy ambigram design for the final logo (see image above).
Photography & Editing
Next, I photographed the products in a natural, well-lit setting. Formatting and editing included making it black-and-white in some areas to enhance the pops of color, wrapping colored shapes behind the product, and Photoshopping out wine bottle labels and distracting background scenery.
Before
After
Final Brochure
